A full Friday does not fix a quiet Tuesday. But a discount is not always the first answer. Start by asking who Tuesday could be for.
Find the real gap
Is the problem awareness, a weak reason to visit, or an experience that does not fit the people nearby on that night? Look at covers, booking lead time and average spend by day before launching a promotion.
Give the night a reason
A seasonal special, a producer collaboration or a smaller menu may fit better than a blanket price cut. Make the experience distinct and easy to understand. It should make sense for the kitchen and the margin.
Tell the right people
Start with guests who already know you. An email to your own list, a useful update to your Google profile and a clear website mention can all work harder than another broad social post. Test one idea for several weeks and record what changed.
